Sometimes a very simple product can become extremely popular. A friend of mine once started a business on his own. He decided to make and sell polo shirts for men and women. His T-shirts were nothing extraordinary at all; they were plain, almost identical except that they were available in a variety of colours. At the same time, they were extremely long lasting. Quality fabrics and excellent sewing methods were my friends" priorities. A year after his business was created, he decided to offer more products and broaden his customer base. That was when he started designing blankets and cot bedding sets. There was a reason why he decided to move his business into that particular direction. Lots of children were being born at the time, so the demand for such things would soon start growing. His sets were nothing extraordinary. The patterns were very simple: dots, stripes colourful stars, simple geometric shapes. At the same time, he used vibrant colours so that the sets would be interesting for babies. And again, best quality cotton was his priority. That was what attracted his customers" attention. His reasonably priced cot bedding sets became a perfect alternative to expensive sets with elaborate patterns.